saomai1

Sao Mai

An Identity Rebrand Project.

Sao Mai is a very popular Vietnamese restaurant located in the lower east side. It serves authentic Vietnamese food. However, the branding of the restaurant doesn't look as successful as the food they serve. If I were to see this on the street, I wouldn’t walk in without knowing the food is good. I want to rebrand the identity of the restaurant  and make the design just as good as the Pho they serve.